GP Bullhound advises Cubic Motion on investment from NorthEdge

GP Bullhound, the European technology investment bank, acted as the exclusive financial advisor to Cubic Motion on an investment from NorthEdge, a leading growth-focused UK private equity firm.

Based at Manchester Science Park, Cubic Motion is a pioneering developer of advanced computer vision technology for digital entertainment. Its proprietary technology includes world-leading software for precise tracking in markerless video, stereo, and depth data. This technology has gained particular prominence in the video game industry, where it is trusted by leading developers and studios to provide extremely high quality animation at unprecedented speed and precision. The technology is also being deployed for real-time applications in social virtual reality, gaming and film production.

Dr. Gareth Edwards, CEO at Cubic Motion, commented: “GP Bullhound has been a great advisory partner for us and their relationships and sector knowledge have been invaluable in identifying the best partner for this investment. Aided by NorthEdge’s investment and experience, we will deploy an expanding range of licensed software solutions, bringing real-time vision and animation capabilities direct to our clients and partners, revolutionising the way content is made.”

GP Bullhound Director Alexis Scorer commented: “We are delighted to have successfully advised Cubic Motion on this transaction. Gareth and his highly-experienced team of specialists are at the forefront of advanced computer vision, and we see significant opportunities for these technologies to transform digital content creation across a range of rapidly growing markets.”

This represents GP Bullhound’s 15th transaction in 2017 and further underscores the firm’s expertise in advising category leaders in the computer vision sector, following on from previous transactions completed for clients such as Seene (sold to Snapchat) and 13th Lab (sold to Facebook).

For enquiries please contact:
Alexis Scorer, Director, at
Javed Huq, Vice President, at


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